For nurseries and plant stores

Your plants, in front of collectors.

Diora is an app for rare plant collectors. If you breed plants, it keeps your programs. If you sell them online, Diora can read your store and show your plants to the people who collect them.

Set up an account today

Already selling online? Request to have your store in the marketplace

What it does

Read from the store you already run
The price you set, in your currency
Followers hear when you add plants
Breeding programs, inflo to harvest
Breeding

Track your breeding programs in one place.

Start a program with the mother and the father on it from the first inflo. The father can be one of your own plants, another grower's, or not known yet. Log what happens as it happens: a pollination, a berry count, a seed harvest, with photos and a note. The phase moves on its own from what you log: Watching, then Pollinated, Fruiting and Harvest. When the cross is done, mark it concluded with a seed count, or mark it failed with what went wrong. The timeline and the photos stay.

Breeding program · @grownbymichelle Philodendron rugosum x Philodendron Martianum
Started 24 August 2026Pollinated
Philodendron rugosum: a red spathe opening beside a mossed stake, from @grownbymichelle's plant page.MotherPhilodendron rugosum Philodendron Martianum: a rosette of thick green leaves on swollen stems, from @grownbymichelle's plant page.FatherPhilodendron Martianum
  1. 24 Aug 2026Pollination“Took pollen from martianum spadix had already closed”Inflo 22 °C · ambient 14 °C · 2 photos
  2. 6 Sep 2026Note“Looking promising”1 photo
Last updated 22 September 2026.
Marketplace

Your plants on the Marketplace, without lifting a finger.

If you already sell online, Diora can read your store. Your plants appear on the Diora Marketplace with the price you set, in your currency, and are marked sold out when they sell. Collectors who follow your store get a notification when you add plants. When a collector wants one, they buy it on your site. We set the read up on our side. There is nothing to install.

How it works, for a store

  1. Tell us your store

    Send us your store's address. We take it from there.

  2. We read it

    Diora reads your store on a schedule and keeps the price and stock of every plant current.

  3. Your plants appear

    Your plants are on the Marketplace, and collectors who follow your store hear about it when you add more.

Already on the Marketplace

Nurseries and plant stores whose plants collectors see on Diora today.

and many more

Set up an account today

Free, on the App Store and Google Play.

If you sell plants to collectors, tell us about your store.